Fitfluencers' Perceptions of Content Creation and Audiences - 60-78

Abstract

The fitness industry has transformed with technological advancements, leading to the rise of fitspiration on social media, where users share motivational fitness content. This phenomenon fosters a community but also raises concerns related to body image, particularly for women, as per the objectification theory. This study examines how fitness influencers, or fitfluencers, perceive their impact on their audiences. While they aim to promote healthy lifestyles and counter misinformation, they face challenges from negative online interactions and the pressure to present idealized body types. Their content can inspire or intimidate followers, depending on its framing. N = 5 Romanian fitfluencers were interviewed, revealing that their main motivation is to combat misinformation in the fitness realm. They emphasize promoting realistic health standards over unattainable ideals. Most reported encountering negative feedback but highlighted that positive interactions drive their continued engagement.

The findings suggest that while fitfluencers strive to guide their followers toward healthier lifestyles, social media can yield both beneficial and harmful effects. The study calls for further research on how fitness content influences audience behavior and well-being, underscoring the complexity of fitfluencers’ roles in shaping perceptions of health and fitness.